The 'wool rich' Quality Mark

Choosing a carpet is a highly personal matter and can be a highly complicated business.

We all have different expectations of wear, comfort and appearance retention. What is more, you are likely to be confronted by a sea of similar products, all of which make the same suitability claims - many of which are excessive and unsubstantiated.

To combat this, the Carpet Foundation has introduced the 'wool rich' Quality Mark.

It is the only quality assurance initiative in the UK carpet industry and is your guarantee that the suitability claims made by the manufacturer are true.

Products are tested for the key factors affecting product performance and the results taken to produce a simple and accurate consumer friendly suitability evaluation. What is more, products are randomly tested at an independent laboratory to ensure compliance.

You really can believe what it says on the label.
The ‘wool rich’ Quality Mark can be found on the products of Axminster, Brintons, Causeway, Cavalier, Pownall, Ryalux, Ulster, Victoria, Westex and Woodward Grosvenor. For further information on the wool rich Quality Mark, please click here.


We are supported by the following UK-based manufacturers