The Campaign for Wool

HRH Prince Charles is spearheading a 5 year campaign to reignite the UK's interest in, and appreciation of, wool. As 75% of all wool produced in the UK goes into carpet, and it is by far the best fibre for carpet, the UK carpet industry is firmly behind this initiative.

The campaign embraces carpet, clothing, fashion, bedding, upholstery, interior textiles and building insulation materials. It is being supported by all the major high street fashion chains including John Lewis, Marks & Spencer, Jaeger, Topshop, Burberry and many more.

Why the need for a campaign?

• Sheep numbers have fallen by 15% in the UK in the last 3 years
• It costs more to shear sheep than the price of the wool shorn
• Wool prices have fallen
• Wool less sheep are being genetically bred and farmers are opting for them
• The benefits of wool rich carpet are well known in the industry but 70% of all carpet sold in the UK is synthetic
• If only 1.5% of you who currently buy a synthetic carpet were to switch to wool, it would boost demand for wool by 2.8 million kilos

Give fleece a chance!

A wool rich carpet gives unbeatable luxury, combining softness with durability. For discerning consumers and well known contract installations, a blend of at least 80% wool is the preferred choice. Wool rich carpets grace some of the most prestigious locations and homes in the world - and it is no wonder considering the benefits of wool rich carpet:

Resilience	It wears very well
Appearance Retention	It looks good for longer
Luxury	It is naturally soft and warm and comfortable underfoot
Sound	Impact sound is significantly reduced as it is absorbed
Insulation	An excellent thermal insulator, heat loss through the floor is significantly reduced as is heat loss from one's feet so improving energy efficiency
Indoor air quality	Humidity and airborne toxins are absorbed so indoor air quality is greatly improved
Fire safety	Naturally fire retardant, it does not support combustion
Safety	Soft and forgiving, it has high slip resistance , cushions falls and reduces the potential for injury
Environmental properties	It is a natural product, grown on sheep grazing in open countryside. It is also a sustainable raw material as well as being biodegradable. The production of wool fibre has a lower impact upon the environment than synthetic fibres used in carpet.
Flexibility	Easy to dye, it produces high colour definition and lustre. It can also be blended with synthetic fibres to enhance durability.
Ease of maintenance	Wool is naturally 'soil hiding' and so appears cleaner
Health	Airborne dust is reduced and allergens trapped prior to removal by routine vacuum cleaning